{"id":10184,"date":"2025-10-07T08:26:26","date_gmt":"2025-10-07T08:26:26","guid":{"rendered":"https:\/\/asbglassfloor.com\/asb-glassfloor-lanciert-asb-arena-und-event-services-ag\/"},"modified":"2025-10-07T08:54:36","modified_gmt":"2025-10-07T08:54:36","slug":"asb-glassfloor-gruendet-asb-arena-and-event-services-ag","status":"publish","type":"post","link":"https:\/\/asbglassfloor.com\/de\/asb-glassfloor-gruendet-asb-arena-and-event-services-ag\/","title":{"rendered":"ASB GlassFloor gr\u00fcndet ASB Arena and Event Services AG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10184\" class=\"elementor elementor-10184 elementor-10174\" data-elementor-settings=\"{&quot;page_masthead_image_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:900,&quot;sizes&quot;:[]},&quot;page_masthead_image_height_tablet&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;page_masthead_image_height_mobile&quot;:{&quot;unit&quot;:&quot;vh&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_x_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_x_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;page_masthead_background_position_y_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;rhye_hide_title_disabled&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2ec171 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2ec171\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea14849\" data-id=\"ea14849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc5f6f elementor-widget elementor-widget-text-editor\" data-id=\"4bc5f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zug, Schweiz \u2013 Oktober 2025 \u2013 ASB GlassFloor hat die Gr\u00fcndung der ASB Arena and Event Services AG (AES) mit Sitz in Zug bekanntgegeben. Mit einer Eigenkapitalfinanzierung von 30 Millionen Euro wird die neue Tochtergesellschaft die internationale Expansion der digitalen Sportbodenl\u00f6sungen von ASB GlassFloor vorantreiben und innovative, integrierte Services f\u00fcr die globale Sport- und Eventbranche anbieten. <\/p><p><strong>Flexible Zug\u00e4nge zu ASB LumiFlex LED-Courts<\/strong><\/p><p>AES f\u00fchrt ein flexibles Langzeit-Mietmodell ein, das die Nutzung der ASB LumiFlex LED-B\u00f6den f\u00fcr Arenen, Verb\u00e4nde und Veranstalter weltweit erleichtert. Dar\u00fcber hinaus \u00fcbernimmt AES die Vermarktung, den Betrieb und die Wartung der LED-Courts \u2013 und etabliert die Spielfl\u00e4che selbst als neue Marketing- und Umsatzplattform. <\/p><p><strong>Komplettl\u00f6sungen f\u00fcr Sport und Events<\/strong><\/p><p>Neben Miet- und Serviceleistungen wird AES k\u00fcnftig auch eigene mobile LumiFlex-B\u00f6den betreiben, um schl\u00fcsselfertige Events und Pop-up-Installationen auf der ganzen Welt umzusetzen. Erg\u00e4nzt wird das Angebot durch ein neues digitales Software-\u00d6kosystem mit einem App-Store, der interaktive Anwendungen f\u00fcr Fan-Engagement, Training und Bildung bietet. <\/p><p>\u201eUnsere Kunden suchen nach innovativen L\u00f6sungen, um das Fan-Erlebnis zu verbessern und neue Erl\u00f6squellen zu erschlie\u00dfen\u201c, erkl\u00e4rt Benedikt von Dohnanyi, CEO und Mitgr\u00fcnder von AES. \u201eSie w\u00fcnschen sich verl\u00e4ssliche, schl\u00fcsselfertige Modelle mit flexibler Finanzierung und echter Partnerschaft. Genau das bietet AES \u2013 umfassende Services, die den Wert ihrer Anlagen maximieren.\u201c<\/p><p>Vor der Gr\u00fcndung von AES sammelte Benedikt von Dohnanyi umfangreiche Erfahrung in der internationalen Sportvermarktung und Gesch\u00e4ftsinnovation. In seiner fr\u00fcheren Position als Director Summer Sports bei Infront Sports &amp; Media verantwortete er globale Rechteportfolios und entwickelte strategische Partnerschaften mit f\u00fchrenden Marken, Athleten und Verb\u00e4nden \u2013 Erfahrungen, die heute den kundenorientierten Ansatz von AES pr\u00e4gen. <\/p><p>Mit AES treibt ASB GlassFloor seine Mission weiter voran, Sportfl\u00e4chen in interaktive, datenbasierte Erlebnisse zu verwandeln \u2013 f\u00fcr Athleten, Fans und Partner weltweit.<\/p><p><em>Bildnachweis: Basketball Champions League<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u3164\u2800\u2800\u2800<\/p>\n","protected":false},"author":3,"featured_media":10176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[139,70,67],"tags":[],"class_list":["post-10184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arena-und-veranstaltungsdienste","category-asb-lumiflex-de","category-pressemitteilung"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1500%2C1000&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10646,"url":"https:\/\/asbglassfloor.com\/de\/asb-glassfloor-startet-das-athletes-lab-2-0-in-orlando\/","url_meta":{"origin":10184,"position":0},"title":"ASB GlassFloor startet das Athletes Lab 2.0 in Orlando","author":"plandgraf","date":"13. November 2025","format":false,"excerpt":"\u3164\u2800\u2800\u2800","rel":"","context":"In &quot;ASB Athletes Lab&quot;","block_context":{"text":"ASB Athletes Lab","link":"https:\/\/asbglassfloor.com\/de\/category\/asb-athletes-lab-de\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/11\/2025-asb-glassfloor-athletes-lab.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/11\/2025-asb-glassfloor-athletes-lab.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/11\/2025-asb-glassfloor-athletes-lab.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/11\/2025-asb-glassfloor-athletes-lab.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/11\/2025-asb-glassfloor-athletes-lab.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9142,"url":"https:\/\/asbglassfloor.com\/de\/asb-glassfloor-und-tv-grosswallstadt-praesentieren-handball-in-the-dark\/","url_meta":{"origin":10184,"position":1},"title":"ASB GlassFloor und TV Gro\u00dfwallstadt pr\u00e4sentieren: Handball in the Dark","author":"spfeffer","date":"20. M\u00e4rz 2025","format":false,"excerpt":"\u2800\u2800\u2800","rel":"","context":"In &quot;ASB LumiFlex&quot;","block_context":{"text":"ASB LumiFlex","link":"https:\/\/asbglassfloor.com\/de\/category\/asb-lumiflex-de\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/03\/default_1.1.2.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/03\/default_1.1.2.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/03\/default_1.1.2.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/03\/default_1.1.2.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/03\/default_1.1.2.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5072,"url":"https:\/\/asbglassfloor.com\/de\/asb-glassfloor-verbindet-beim-audi-cup-2019-computertechnologie-mit-der-physischen-welt\/","url_meta":{"origin":10184,"position":2},"title":"ASB GlassFloor verbindet beim Audi Cup 2019 Computertechnologie mit der physischen Welt","author":"TDS","date":"28. Januar 2019","format":false,"excerpt":"28. Januar 2019","rel":"","context":"In &quot;ASB LumiFlex&quot;","block_context":{"text":"ASB LumiFlex","link":"https:\/\/asbglassfloor.com\/de\/category\/asb-lumiflex-de\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2019\/01\/asv-glassfloor-event-audicup-2019-04.jpg?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2019\/01\/asv-glassfloor-event-audicup-2019-04.jpg?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2019\/01\/asv-glassfloor-event-audicup-2019-04.jpg?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2019\/01\/asv-glassfloor-event-audicup-2019-04.jpg?fit=1200%2C686&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2019\/01\/asv-glassfloor-event-audicup-2019-04.jpg?fit=1200%2C686&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10174,"url":"https:\/\/asbglassfloor.com\/asb-glassfloor-launches-asb-arena-and-event-services-ag\/","url_meta":{"origin":10184,"position":3},"title":"ASB GlassFloor Launches ASB Arena and Event Services AG","author":"plandgraf","date":"7. Oktober 2025","format":false,"excerpt":"\u3164\u2800\u2800\u2800","rel":"","context":"In &quot;Arena and Event Services&quot;","block_context":{"text":"Arena and Event Services","link":"https:\/\/asbglassfloor.com\/category\/arena-and-event-services\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2025\/10\/2024-basketball-champions-league-final-four-on-asb-glassfloor-thumbnail.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8581,"url":"https:\/\/asbglassfloor.com\/de\/historischer-euroleague-moment-auf-dem-asb-glassfloor-in-der-oaka-arena-von-panathinaikos-bc\/","url_meta":{"origin":10184,"position":4},"title":"Historischer EuroLeague-Moment auf dem ASB GlassFloor in der OAKA Arena von Panathinaikos BC!","author":"plandgraf","date":"11. Oktober 2024","format":false,"excerpt":"\u2800\u2800\u2800","rel":"","context":"In &quot;ASB LumiFlex&quot;","block_context":{"text":"ASB LumiFlex","link":"https:\/\/asbglassfloor.com\/category\/asb-lumiflex\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/10\/asb-glassfloor-oaka-arena-panathinaikos-bc-vs-fc-bayern-basketball-euroleague.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/10\/asb-glassfloor-oaka-arena-panathinaikos-bc-vs-fc-bayern-basketball-euroleague.webp?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/10\/asb-glassfloor-oaka-arena-panathinaikos-bc-vs-fc-bayern-basketball-euroleague.webp?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/10\/asb-glassfloor-oaka-arena-panathinaikos-bc-vs-fc-bayern-basketball-euroleague.webp?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/10\/asb-glassfloor-oaka-arena-panathinaikos-bc-vs-fc-bayern-basketball-euroleague.webp?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8418,"url":"https:\/\/asbglassfloor.com\/de\/asb-glassfloor-liefert-die-optimale-spielflaeche-fuer-das-drazen-petrovic-memorial-game\/","url_meta":{"origin":10184,"position":5},"title":"ASB GlassFloor liefert die optimale Spielfl\u00e4che f\u00fcr das Dra\u017een Petrovi\u0107 Memorial Game","author":"plandgraf","date":"6. September 2024","format":false,"excerpt":"\u2800\u2800\u2800\u2800","rel":"","context":"In &quot;ASB LumiFlex&quot;","block_context":{"text":"ASB LumiFlex","link":"https:\/\/asbglassfloor.com\/de\/category\/asb-lumiflex-de\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/09\/asb-glassfloor-provides-the-perfect-surface-for-an-unforgettable-drazen-petrovic-memorial-game.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/09\/asb-glassfloor-provides-the-perfect-surface-for-an-unforgettable-drazen-petrovic-memorial-game.webp?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/09\/asb-glassfloor-provides-the-perfect-surface-for-an-unforgettable-drazen-petrovic-memorial-game.webp?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/09\/asb-glassfloor-provides-the-perfect-surface-for-an-unforgettable-drazen-petrovic-memorial-game.webp?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/asbglassfloor.com\/wp-content\/uploads\/2024\/09\/asb-glassfloor-provides-the-perfect-surface-for-an-unforgettable-drazen-petrovic-memorial-game.webp?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/posts\/10184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/comments?post=10184"}],"version-history":[{"count":2,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/posts\/10184\/revisions"}],"predecessor-version":[{"id":10186,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/posts\/10184\/revisions\/10186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/media\/10176"}],"wp:attachment":[{"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/media?parent=10184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/categories?post=10184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asbglassfloor.com\/de\/wp-json\/wp\/v2\/tags?post=10184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}