Mit dem Finale am 9. August im M\u00fcnchner BMW Park hat THE LGCY SERIES ihre erste Saison erfolgreich abgeschlossen. Drei Stopps, drei ausverkaufte Events und insgesamt fast 10.000 Zuschauerinnen, Zuschauer und G\u00e4ste zeigen das Potenzial des neuen Basketball und Entertainment Formats.<\/p>
Im Mittelpunkt der gesamten Series stand der ASB GlassFloor, der die Spielfl\u00e4che in eine interaktive B\u00fchne f\u00fcr Basketball und Entertainment verwandelte. Dynamische LED Grafiken, visuelle Effekte und digital integrierte Spielelemente machten den Court zu einem festen Bestandteil der Inszenierung. Im BMW Park ist der ASB GlassFloor dauerhaft installiert.<\/p>
THE LGCY SERIES verbindet Basketball mit Entertainment, Musik und Culture und setzt dabei auf neue Spielregeln und ein dynamisches Turnierformat. Elemente wie die 4 Point Zone und die Coaching Challenge sorgen f\u00fcr zus\u00e4tzliche Spannung und neue M\u00f6glichkeiten f\u00fcr Fan Interaktion.<\/p>
F\u00fcr die Umsetzung dieses Konzepts spielte der ASB GlassFloor eine zentrale Rolle. Als volldigitale Spielfl\u00e4che kann der Court Animationen, Branding und spielrelevante Inhalte in Echtzeit darstellen und flexibel an das jeweilige Event angepasst werden. Damit wird die Spielfl\u00e4che selbst zu einem aktiven Bestandteil der Inszenierung.<\/p>
Auch f\u00fcr Marken bietet der ASB GlassFloor neue M\u00f6glichkeiten f\u00fcr Aktivierungen und Sponsoring. Bei THE LGCY SERIES nutzten unter anderem HBO Max, Toyota, Philips, adidas und Red Bull die digitale Spielfl\u00e4che f\u00fcr ihre Markenauftritte und integrierten ihre Inhalte direkt in das Event. Sportlich kr\u00f6nte sich R17 x Der Stamm zum ersten Champion der THE LGCY SERIES. Das Team, bei dem THE LGCY Pr\u00e4sident Dennis Schr\u00f6der als Teamhead fungiert, sicherte sich damit die ersten LGCY Championship Ringe.<\/p>
Nach dem Auftakt in Berlin und dem zweiten Stopp in Braunschweig brachte das Finale in M\u00fcnchen noch einmal Basketball, Creator, Entertainment und Community zusammen. Damit wurde die erste Saison eines Formats abgeschlossen, das Basketball bewusst gr\u00f6\u00dfer denkt als ein klassisches Spiel. F\u00fcr den ASB GlassFloor zeigt THE LGCY SERIES zugleich, wie digitale Spielfl\u00e4chen neue M\u00f6glichkeiten f\u00fcr Sportveranstaltungen, Entertainment und Markenaktivierungen schaffen k\u00f6nnen. Von Berlin bis M\u00fcnchen wurde der Court damit nicht nur als Spielfl\u00e4che, sondern als Teil der gesamten Eventinszenierung eingesetzt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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