Where Elite Performance Meets Innovation
In partnership with the NBA, ASB GlassFloor has developed Athletes Lab 2.0, a next generation performance hub designed for professional athletes that merges world class training with cutting edge technology.
The ASB Athletes Lab 2.0 features both a fully interactive ASB LumiFlex LED glass floor and a traditional hardwood court for direct comparison.
This unique dual setup allows professional and collegiate programs to compare surface performance and feel in a real training environment, supported by integrated data tracking and analytics systems.
Designed in collaboration with the NBA, the Lab provides a space where performance science, athlete feedback, and technology development come together.
Highlights:
- LumiFlex Full LED Floor vs. Traditional Hardwood Floor – Comparison Setup
- Player Tracking and Analytics Integration with our Partner ShotTracker
- Real-Time Visual Feedback On-Court
- Data Connectivity Powered by GlassCourt OS
- Experience all NBA Court Designs, Various Sports and Experimental Courts
What Happens Here
Performance Training & Testing
The ASB Athletes Lab 2.0 serves as a dedicated test facility for the NBA and elite basketball programs. Here, athletes and performance teams evaluate the ASB GlassFloor under authentic game conditions, capturing real data and player feedback to refine performance and safety.
Content & Media Production
Beyond its role as a training facility, the Athletes Lab 2.0 serves as a creative and technical platform for partners, brands, and influencers to shoot engaging branded content.
Exclusive Events & Showcases
The Lab hosts select events for sports professionals, brands, partners, influencers, and innovators. From live demonstrations to collaborative showcases, it’s where performance technology is experienced firsthand.
A Space Built
For Movement
Visit the ASB GlassFloor Athletes Lab
Collaborate. Innovate. Create.
The ASB Athletes Lab 2.0 is open for selected collaborations with teams, leagues, brands, and creators.
Some sessions focus on testing and data collection, others on innovation or content creation, always with a shared goal: advancing performance and redefining how sport and technology connect.
Access is by invitation or individual request, and projects are evaluated based on mutual value and purpose, not necessarily cost.
Each experience is supported by our on-site engineering and creative teams to ensure precision, authenticity, and impact.
From Athletes Lab 1.0 to 2.0
The first ASB Athletes Lab in Orlando (1.0) marked the beginning of a new era in sports innovation. It became a testing ground for NBA teams, performance experts, and technology partners, shaping everything that defines the new Athletes Lab 2.0 today.
Below are some highlights from those early sessions that inspired our next chapter.
HEAD COACH TRAINING CENTER 2025 - EVENING MIXER
IGNITE THE COURT
UCF MBB PRACTICE
