The global sports and events industry is rapidly evolving, with commercial clients demanding seamless, turn-key and reliable solutions that simplify operations, enhance the fan experience and unlock new revenue streams.
At ASB Arena & Event Services AG (AES) we act as a trusted peer to major sports leagues, associations, teams and event operators. As a subsidiary of ASB GlassFloor, AES specializes in commercializing, servicing, and operating ASB LumiFlex courts and installations for clients worldwide.
Headquartered in Zug, Switzerland we remain at the heart of international sports federations and are able to leverage a trusted global sports marketing network.
AES will help you turn your arena or event floor into a powerful new asset. By using the ASB GlassFloor, rights holders will be able to:
Backed by league-approved regulations and seamless third-party integrations, clubs, leagues, and venues can unlock up to 150% more sponsorship value through our revolutionary hardware and proprietary software system.
With future tech and sponsorship integrations, that is just the beginning on a journey towards the future of commercialization in professional sports and arena operations.
Deliver unforgettable in-venue and broadcast moments that:
Our digital branding platform gives sponsors the power to:
Generate attention across live and digital channels
Adapt messaging instantly with real time visuals
Create bespoke brand experiences without physical limitations
At AES, we provide everything you need to keep your events and installations running flawlessly — from setup to long-term support. We deliver turnkey solutions tailored to your needs: whether you require event operations, bespoke content creation, or full venue management around the floor, we’re here for you.
Get access to our trained technical operators, production managers, and operations supervisors (hardware + software) to ensure flawless operations during any event.
We take care of the inital training and setup with every court delivery – hassle-free and handled by our experienced experts. Hands-on training is provided on location – included with every setup.
Our service and maintenace offering includes annual refurbishment and warranty-covered repairs for glass, LED, and sub-structure.
Benefit from recurring court and ASB GlassCourt OS updates during the contract term. Whenever upgrades are available, you will receive it for free.
Every client is assigned a dedicated Account Manager for ongoing support, commercial advisory, and communication.
A local technical team is assigned for on-site & on-call support throughout the contract period.
Benefit from our properietary, easy-to-use and fully integrated GlassCourt OS App, usable on any Tablet or iPad. Standard and premium content is available in our App Store.
Whenever you need tailored content, activations or media for your event or ongoing arena operations, we offer bespoke content creation advisory and development services via ASB GlassCourt Technology.
Check our open positions here.
FC Bayern Basketball started the 2023 season with a solid win over Weißenfels in front of 6,500 fans.
Alongside the on-court action, spectators also experienced a new level of game-day presentation thanks to the ASB LumiFlex floor technology.
In fall 2024, the glass floor was permanently installed and has been in continuous operation ever since.
The University of Kentucky’s legendary season opener, Big Blue Madness, reached a whole new level — becoming the first-ever NCAA event to feature the ASB GlassFloor.
From dynamic player introductions to real-time court graphics and immersive lighting effects, the ASB GlassFloor transformed Rupp Arena into an unforgettable stage for fans, athletes, and viewers.
A historic first for the NCAA — and just the beginning of what's possible with ASB technology.
The FIBA U19 Women’s Basketball World Cup in Madrid marked a bold step forward in sports technology and presentation.
For the first time since basketball's invention in 1891, the traditional court was replaced with a groundbreaking innovation: ASB LumiFlex. Introduced during the quarter-finals, this full LED glass floor signaled the future of the game — blending dynamic visuals, performance data, and unmatched presentation into one seamless surface.
For the first time ever, an international club competition was played on a glass floor.
The Basketball Champions League Final Four in Belgrade featured ASB GlassFloor as its official court — marking a major leap in sports technology and redefining the game experience for players, fans, and partners alike.
NBA All-Star Weekend 2024 marked a major milestone for ASB — with our GlassFloor taking center stage at one of basketball’s most iconic events.
From the Ruffles Celebrity Game to the thrilling State Farm All-Star Saturday Night, our court wowed millions with dynamic graphics, special animations, and fully interactive game moments.
With over 10 million U.S. viewers, it became the most-watched NBA All-Star Saturday in four years — and ASB GlassFloor was right at the heart of it.
A proud moment. A historic stage. A glimpse into the future of basketball.