Revolutionising the Future of Sports with FIBA U19 Women’s Basketball World Cup
The FIBA U19 Women’s Basketball World Cup in Madrid marked a significant leap in sports technology and presentation. Breaking away from the traditional flooring used since basketball’s inception in 1891, the games from the quarter-finals introduced the world to the future of modern sport floors and ASB LumiFlex. After years or rigorous research and development, certifications, and performance tests, this historic transformation was met with immense enthusiasm from players, coaches, fans, and FIBA representatives.