Basketball history is about to be made in Belgrade as ASB GlassFloor makes its debut at the Basketball Champions League Final Four. The prestigious event, taking place from April 26th to 28th at the iconic Belgrade Arena, marks the first time an international club competition will be played on a glass floor.
The inclusion of ASB GlassFloor in the Final Four underscores not only a technological leap but also the growing importance of innovation, not just in the basketball world but in the world of sports as a whole. This cutting-edge flooring system, equipped with LED panels, not only enhances the visual spectacle but also revolutionises the way the game is experienced. Its ability to integrate interactive applications and player tracking technologies, provides additional tools to take the overall fan and viewer experience to unprecedented heights, setting a new standard for sports events globally.
The ASB GlassFloor’s track record on the international stage, including appearances at events like the FIBA U19 Women’s Basketball World Cup, the German Basketball Bundesliga opener, and the NBA All-Star Weekend, solidifies its position as a game-changer in sports technology. Its selection as the official floor for the Basketball Champions League Final Four signifies a major achievement, highlighting the league’s commitment to innovation and fan engagement.
“Having ASB GlassFloor chosen as the official floor for this year’s Basketball Champions League Final Four represents a significant milestone in our ongoing journey to help further innovate the world of sports”, says Christof Babinsky, managing director of ASB GlassFloor. “We are excited that the Basketball Champions League has selected our floor for their pinnacle event of the season in Belgrade as it clearly underlines an unprecedented level of confidence in our surface and its capabilities. We are looking forward to this landmark event and we are proud to once again be able to contribute towards creating new experiences and setting new industry benchmarks around game presentations and value creation”.
As the Basketball Champions League Final Four descends upon Belgrade, ASB GlassFloor will undoubtedly captivate audiences worldwide and cement its place as a pivotal innovation in the basketball world.
About the Basketball Champions League
The Basketball Champions League is an innovative joint partnership between FIBAClubCo and 11 top European leagues. It is a fair competition based on sporting principles, with teams qualifying through their national leagues.
For further information on the Basketball Champions League, visit championsleague.basketball