We are proud to announce the launch of ASB Athletes Lab 2.0 in Orlando, our state-of-the-art performance and training facility developed in collaboration with the NBA. Designed to redefine elite athletic preparation, the new Lab merges world-class performance environments with next-generation sports technology and analytics.
At twice the size of our original Athletes Lab, the expanded Orlando hub combines a traditional hardwood court with our revolutionary ASB LumiFlex full-LED glass floor. This setup allows professional and collegiate teams to directly compare both surfaces and experience the unmatched performance, health, and safety advantages of the ASB GlassFloor.
The fully interactive ASB GlassFloor integrates real-time graphics, player tracking, and ShotTracker performance analytics, supported by Spiideo’s multi-angle video technology for advanced skill development and data-driven decision-making.
Already trusted by EuroLeague Basketball, NBA All-Star 2024, and the FIBA U19 Women’s World Cup 2023, ASB GlassFloor technology brings a new level of intelligence and engagement to sports performance.
Beyond training, Athletes Lab 2.0 offers brands and partners a unique venue for product launches, athlete showcases, and immersive fan experiences. Dynamic sponsorship content and interactive visuals can be projected directly onto the LumiFlex surface, creating unprecedented opportunities for storytelling and fan engagement.
We’re creating a home for athletes committed to maximizing their potential. Athletes Lab 2.0 delivers the perfect integration of traditional performance and innovative technology, designed entirely around the athlete’s journey. – Chris Thornton, Managing Director of ASB GlassFloor America.