Big 12 Basketball Tournament

In cooperation with the Big 12, the ASB GlassFloor was used for the first time in elite U.S. college basketball competition during the Phillips 66 Big 12 Men’s and Women’s Basketball Championships. Held at the T-Mobile Center in Kansas City, this historic premiere featured our portable LumiFlex S system on one of the most prestigious stages in the sport.

Over the course of the tournament, we delivered 27 of 30 games on a surface that redefined the visual landscape of college basketball, providing a unique platform for fan activation and high end sponsor integration.

This project represents a fundamental step in our broader expansion into the U.S. market. As with any pioneering technology, real world application and proactive listening to stakeholders including teams, leagues, and athletes are essential to the growth journey.

The insights gained from this event are invaluable for the further optimization of our systems for American arenas. By working in close collaboration with the Big 12 Conference, we demonstrated our commitment to innovation and transparency. This event laid the groundwork for the future of indoor sports in the U.S., showcasing our resolve to refine every detail of the athlete experience while pushing the boundaries of what a sports court can achieve.