EuroLeague Final Four

At the EuroLeague Final Four, ASB GlassFloor showcased how digital sports surfaces can unlock entirely new sponsorship opportunities. The full LED glass court became a central stage for dynamic branding, interactive content and immersive visual experiences throughout the event.

Real time animations and customizable digital activations delivered enhanced visibility for partners while creating a more engaging atmosphere for fans in the arena and watching around the world. The ability to display sponsor messaging directly on the playing surface introduced a new level of flexibility and impact for event organizers and commercial partners.

The project demonstrated how ASB GlassFloor bridges sport, entertainment and technology, helping rights holders maximize commercial value while elevating the overall event experience.

The project served as a definitive proof of concept for elite level handball, as the floor earned full accreditation from the International Handball Federation (IHF) for its superior friction and performance. Beyond the game itself, the event highlighted our logistical precision within a high pressure environment. Following a professional ice hockey playoff game on Wednesday evening, the entire glass floor was installed, wired, and tested on Thursday. This enabled full team practices on Friday before the two day tournament took place. By Monday morning, the floor was already removed and the arena had transitioned back to professional ice hockey, proving the versatility of our portable systems for multi purpose world class venues.